“A Copywriter is the Sales Person Behind a Typewriter”

A well-written website, brochure or leaflet gives instant credibility to the service or product that is being offered.

Unless being referred to by a trusted source, most businesses are researched online.  Advertising sales letters and marketing flyers also play an important role in an overall strategy, however and on whatever level needed, literary format, grammar and presentation are that first impression - it has to be right. Or at the very least, well-written!

A copywriter is your literary sales representative. They are writing to sell – sell your product or your service. However, the reader should not feel they’re being sold to! The key is their interpretation of what they are reading and how they will personally or professionally benefit from what is being offered.

Email: Michelle@starcopywriting.com / Mobile: 07949 556 294